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Answered: Is G2A Legit? And Why?

Answered: Is G2A Legit? And Why?

G2A Legitimate?

Finding its way on to the WWW in the early days of 2012, it is apparent the online game retail giants, G2A.com are a well established company but does this alone necessarily make them legitimate? The short answer is no but that doesn’t go to say that they aren’t.

In the nigh on four years the website has been operating G2A have accumulated over 6 million customers. One could argue that having such a large customer base means G2A are a site of integrity and honesty. Whilst this is correct, it isn’t conclusive proof of their validity (at least not to the over-suspicious people among us). To prove this we need to bring out our magnifying glasses, don our deer-stalker hats, light our pipes and dig deeper in to G2A.

G2A Partners

G2A has a multitude of famous partners including hugely popular YouTubers alongside hugely successful gaming companies such as Logitech and Razer. I was actually quite surprised to see titans such as Amazon, Red Bull and even Google had joined their deep pool of partners.

I’m by no means an expert but surely entering a partnership with a company is a testimonial of trust and feel these corporate behemoths wouldn’t partner with a business based on cool website graphics or flashy features. Instead, they will be looking for professionalism, efficiency and above all – integrity. Should a potential partner not fall in to these categories (and a lot more) then there is no way these mammoth corporations would enter a partnership.

G2A Shield

G2A are clearly keen to give their buyers peace of mind throughout their transactions. To ensure this and to give the customer 100% assurance they  implemented a feature they coined ‘G2A Shield’. G2A Shield is a service G2A offer for a small fee that guarantees a full refund should anything go wrong. They even offer you 10% cashback for using this which more than pays for the fee (most of the time).

Allowing the general public to sell keys using G2A as a platform can sometimes have its drawbacks in terms of product legitimacy and dishonest sellers. Thankfully, G2A Shield lives up to its namesake covering both the backs of the buyers and in turn, G2A themselves. G2A Shield is available for a flat fee of just 1 Euro ($1.06 USD) which is a more than fair price for such a guarantee.

So, in a nutshell, yes, G2A are as legitimate as legitimacy itself. Sadly, they do have the occasional bad egg that seeks to tarnish their good name but with G2A Shield you can eradicate any needless worry. It’s always best to seek out a highly scrupulous vendor and with G2A you have exactly that. Not only will they ensure your buyer protection with G2A shield but their extremely helpful (and friendly) support team have both the experience and knowledge to help you every step of the way should the highly unlikely need arise.

I personally have used G2A for countless transactions and have experienced nothing but the best each and every time. Reliable, inexpensive, efficient and friendly too. G2A.com have the whole package.

Gamification Defined: What is Gamification?

Gamification Defined: What is Gamification?

If you’ve recently hitched a ride on the gamification bandwagon, you have probably come across various definitions and controversies around the topic.

Gamification Defined
Gamification Defined

The above definition is made up of multiple pieces, forming the picture of the gamification puzzle as Engaming sees it. These pieces were taken from popular definitions by industry guru’s and well-known resources online, and are described in more detail below.
Gamification is…

Gamification: Loyality Programs, Behavioral Economics, Game Design
Source: Bunchball

1. A Marketing Concept

  • Although not always explicitly stated, experts agree in the use of gamification for driving customer engagement, which increases desired behavior like sales, website traffic and brand loyalty.
    Part of the controversy around gamification is whether it’s a new or old idea. To marketers, it’s a new marking strategy, and to game experts it’s not. For them, gamification is simply proven game design elements re-purposed for marketing use.

2. Uses Game Mechanics or Design

  • Game mechanics includes points, levels, badges, challenges, virtual goods, leaderboards and gifts. These features are the vehicles that deliver the benefits to the user which is based on game theory.

3. Uses Game Theory or Thinking

  • Game theory speaks to meeting the customers’ core needs of reward, status, achievement, self-expression, competition and altruism.

4. For Non-Game Use

  • Using game theory and design in a non-game setting differentiates gamification from serious (Halo) or social (FarmVille) games. The gaming elements enhance non-game situations found in real life, websites, and social media campaigns.
  • Nike+ : Nike launched a mobile and multi-platform application that tracked customers running behavior, and used this data to create competition, a sense of achievement, and altruism through leader boards, GPS tracking and integration with social media.

5. To Drive Desired Behavior

  • Gamification is in line with the new paradigm of customer loyalty. (Video: Barry Kirk )
  • What Customers Want: Richer Loyalty Program, Social Recognition, and Exclusive Rewards.
  • Businesses need a loyalty program that provides an experience, taps into emotions, promotes the brand, differentiates from competition, and is cost efficient.

CAUTION: Gamification has its Skeptics

  • Some guru’s view gamification as a concept created by marketers who think throwing badges on a couple of websites will solve their customer engagement problems.
  • Gamification is NOT about “Point-ification” or “Badge-ification”, like all business practices, a sound marketing strategy needs to be in place. A successful strategy will be one that is focused on the user experience, make sense for that industry and brand, and is linked to business objectives and goals.
  • Foursquare: Has been criticized by guru’s for its shallow experience. (Video: Sebastian Deterding)
  • See Ian Bogost’s post on “Gamification is Bullshit”
Gamification or Spyware?

Gamification or Spyware?

Are You Checking-in or Getting Robbed with Foursquare?

please rob me
please rob me

Foursquare is the mobile application that allows users to “check-in” to locations like Joe’s restaurant, where customers can then earn points and badges to become the “Mayor” of Joe’s restaurant. These points and badges are examples of gamification, and bring real value like status and discounts to the customer. You’re friends see where you check-in, but who else does?

A site called Please Rob Me will show you how non-private your check-in’s – and tweets!- actually are, and how anyone, even people looking to rob you, can use this information for evil.

Win or Lose with FamScape?

FamScape is an online social game for personal wellness created by American insurance company Humana.

FamScape connects users with others in user-created villages, has challenges such as attending yoga classes, practicing music or surfing, and gives users points based on the completion of challenges. The awarded points can be used to acquire in-game items, such as enhancements to the member’s village. In the premium version, members can earn real-world rewards, such as gift certificates and discounts on popular household items. Oh, and it’s free!

Humana says that the purpose of this game is, “to motivate players to achieve healthy-living goals.” Sounds ethical enough, and even fun, right?

However, some claim that health insurers, and others, are using games to collect user data and then sell that data for big bucks. For example, Walgreens data-selling business brings in just around $800 million per year! Barbara Duck wrote a great article called, “Gamification – You have won and now we know all about you“, where in addition to introducing us to some new examples of gamification, she outlines how gamification is being used as a platform to mine data.

“You are the Product”

In conclusion, EnGaming thinks that when it comes to playing for free, and having your data mined, or paying a membership and getting privacy – we’ll take the privacy! There needs to be a shift in consumer thinking to (1) start valuing privacy and (2) expect to pay for virtual goods and services.

EnhanceYour Brand: Quests, Stories, and Gamification

EnhanceYour Brand: Quests, Stories, and Gamification

Stories are More Interesting than Your Company!

Everyone loves a good story. One of the most engaging things about playing a game is being literally thrown into these alternate realities. With the ability to cross time, space, and cultures, an unbelievable story is key to any great game! But did you know that the same types of stories, fantasies, and quests could be applied to enhance your brand? Would you believe that your business could be just as engaging as Harry Potter, and demand equally solid loyalty from your fans? Well you can! It’s called Brand Storytelling, and using it properly can make the difference between stardom and disaster.

Now here are some concrete examples to silence all the naysayers out there about the power of brand storytelling:

  • Disneyland – Kids dream about meeting their favorite characters and immersing themselves into the fantasy.
  • Apple – “I am a Mac!” Apple explored ways to humanize their products.
  • Nike – The word Nike itself tells the story of running, speed, and victory in sport. In Greek Mythology, Nike was the Goddess of Victory!

Just the names of these companies bring to mind emotion, story, and culture. These brands have a personality that’s so attractive it makes one want to buy whatever they offer to help one convey one’s own personality.

So how do you build a fantasy world around your brand? Like all other business initiatives, it takes time, strategic planning, and consistency.

3 Steps to Developing Your Brand Story

1. ANALYSIS! Find out what your customers think of your brand! What personality does it already have, what emotions does it evoke, and what brand experience has your customer already had?

  • Analyze the results from this survey and look for common descriptions. Are you viewed as the hip playboy or the sensitive teddy bear?
  • Research into myths and stories that sound like what your customers are telling you – no need to reinvent the wheel! If a myth has stuck around this long, there’s a formula in it that could work for you.

2. ENGAGEMENT! Build the story into every aspect of your business: employees, suppliers, websites, offices, packaging, advertisements, and corporate social responsibility. This will bring your brand’s story to life.

  • The more consistent your company is with the story, the more you will be able to occupy a clear, believable position in your customers mind. In a world of unlimited choices, your brand personality can become the difference between a buy or pass.
  • Any failure to tell an effective brand story would be the equivalent to turning on the lights in a movie theater – your customer wakes up and is not longer enchanted by your brand.

3. CONSISTENCY! Be patient and keep at it.

  • Brand stories do not develop overnight (and they are also not to be mistaken with your brand history, which is the timeline of your company – unless it’s really cool!)
  • Persistence is everything. Keep hammering out messaging and products that speak to your brand story and the results will pay off.

There you have it. Simple? Definitely not. Otherwise, every business would be Apple successful. Achievable? Absolutely! Despite the hurdles to brand storytelling, know that a great brand story is a differentiating factor that no competitor can copy. It’s a marketing message that exists long after the commercial is over. It will bring excitement and more value to your customer than a simple product ever could.